Stuck on a

Thorny Business Problem?

Products Need More Profit? More Executive Support Needed? Download Your Fresh Insight Below

Choose Your Free Fresh Insight

Fresh Insight

Offers Leaking Cash?

Is your offer struggling to deliver profits?  A model is a great first step to figuring out what you need to do, but many models have the same mistakes.  Review our checklist to find your opportunities to improve your offer model. 
Lift Offer Profits

No Executive Support?

Do your executives seem to give you none of the support you need for your initiatives to succeed?  Our guide shows 5 non obvious Steps To Securing Executive Support.  Download your copy now and get your projects approved.
Get Executive Support

New Product Needs Help?

You've just landed your third product in one of the big boxes, but you're not seeing anything drop to the bottom line.  What can you do to fix it? Here's a checklist of considerations when reviewing your program.
Fix Your Program

We believe that analyzing your business with models is a powerful way to see opportunity


Have you ever tried to model your project, your product, your business?  I mean really trying to understand how it works - costs, projections, processes, work breakdown schedules, risk response grids - the works.


Yes?


If so, then you  so you've probably spent time working with your spreadsheet, and your business software (accounting, ERP, etc.), reading up lots on the Internet about this and that, only to discover there are 9329496452345 different ways to do it.


That's why I've dedicated my life to building models - models of:

  • businesses, 
  • projects,
  • products,
  • processes,  
  • offers,
  • affiliates,
  • customers, and
  • many more.

A model by McKinnons Consulting with be the only model you'll ever need to launch, grow, drive, or change your business.


Our mission is to help you succeed with your business.  That's why we publish outstanding content on our blog, and create online courses, guides, ebooks, and checklists - many of which are free!


Why McKinnons?

Comprehensive experience.

You're in the middle of a project, and there are SOOOO many new items. Its practically a new company - what with the new accounting, a new vendor, a new fulfillment provider... You don't even have the steps for the core process.

You need someone that's comfortable and experienced creating a new process out of nothing. But not without incorporating feedback from the team. That same someone needs to be capable of negotiating with vendors. That means:

  • understanding their economics,
  • developing rapport, and
  • negotiating an attractive deal.


But that attractive deal needs to factor in price, on ongoing support, and guarantees, just to name a few.

You need an experienced general manager with:
the technical sophistication to talk with developers,
the financial chops to chat with a controller / CFO, and

the business experience to grasp the marketing, sales, and operations.

In short, you need a unicorn.

And that's what makes McKinnons different. Our consultants all bring broad portfolios of experience. So when you engage them, you know you're getting the broadest thinking and doing.

Imagine having on your bench:

  • a COO of a virtual distributor with an MBA from Oxford University,
  • a RCM of a derivatives desk with 20 years Business Analysis experience,
  • a Privacy Officer, VP IT, and of several Health SAAS firms with Big Data experience,
  • a VP IT for a $1B Public Distribution firm with PM credentials, and
  • a Program Manager for Online Merchants with several certifications. Certifications that include copywriting, media buying, and analytics.


Now imagine that bench has:

  • turned around two $500M building materials distributors,
  • prepared several companies for successful sale,
  • launched over 80 products online with a combined peak annual sales of over $500M,
  • implemented ERP systems quickly, hitting business goals on time and on budget,
  • developed and audited multiple big data infrastructures for health care startups, and
  • built from scratch, a virtual infrastructure for one of Canada's fastest growing patent firms.


Now imagine that all rolled into one consultant.

That's what you get when you engage McKinnons.